Thesis advisor: Frank Gollop / This dissertation analyzes advertising strategies in specialized markets like the prescription drugs, travel, health insurance and real-estate markets where the consumers' purchasing decisions are influenced by experts (e.g., doctors, travel agents, employers and real-estate agents). / Thesis (PhD) — Boston College, 2006. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Economics.
| Identifer | oai:union.ndltd.org:BOSTON/oai:dlib.bc.edu:bc-ir_101856 |
| Date | January 2006 |
| Creators | Bhattacharyya, Amrita |
| Publisher | Boston College |
| Source Sets | Boston College |
| Language | English |
| Detected Language | English |
| Type | Text, thesis |
| Format | electronic, application/pdf |
| Rights | Copyright is held by the author, with all rights reserved, unless otherwise noted. |
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