Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability

Description

Yes / This study examines the antecedents and market performance outcomes of disruptive business models on one hand and the boundary conditions of the disruptive business model–market performance relationship on the other hand.

Links & Downloads

1. Olabode OE, Hultman M Boso N et al (2023) Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability. 2023 AMA (American Marketing Association) Winter Conference, 10-12 Feb 2023, Nashville.
2. http://hdl.handle.net/10454/19594

Tags

Disruptive business models

Market performance

Technological turbulence

Adaptive marketing capability

Resource-based view

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/19594
Date	19 September 2023
Creators	Olabode, Oluwaseun E., Hultman, M., Boso, N., Leonidou, C.N.
Source Sets	Bradford Scholars
Language	English
Detected Language	English
Type	Abstract, Accepted manuscript
Rights	© 2023 Name of copyright holder. Reproduced in accordance with the publisher's self-archiving policy., Unspecified
Relation	https://www.ama.org/events/academic/2023-ama-winter-academic-conference/