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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"adaptive marketing capability"" "subject:"daptive marketing capability""

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Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability

Olabode, Oluwaseun E., Hultman, M., Boso, N., Leonidou, C.N. 19 September 2023 (has links)
Yes / This study examines the antecedents and market performance outcomes of disruptive business models on one hand and the boundary conditions of the disruptive business model–market performance relationship on the other hand.
Disruptive business models
Market performance
Technological turbulence
Adaptive marketing capability
Resource-based view

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