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Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing CapabilityOlabode, Oluwaseun E., Hultman, M., Boso, N., Leonidou, C.N. 19 September 2023 (has links)
Yes / This study examines the antecedents and market performance outcomes of disruptive business models on one hand and the boundary conditions of the disruptive business model–market performance relationship on the other hand.
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