台灣年輕族群對消費性電子產品的未來需求 / The revolution in communication technology has had a strong impact on consumer electronics companies. In order to better forecast the future demand of the electronic products and related technology trends, the purpose of this research is to learn what the market demands for consumer electronic products will be among young Taiwanese consumers in 2015.
This thesis covers consumer behaviors and future technology trends. The targeted study groups are young adults in Taiwan currently ranging in age from 20 to 40; the focus is on those with a mature mind-set and sufficient economic support. This group of people uses many hi-tech electronic products in their daily lives. This research explores various factors that shape demand, such as gender, age, education, profession, and annual incomes.
Using this approach as a basis, the future demand of young adults in Taiwan may be better forecast. This research lays out a long-term innovative products plan. Manufacturers in the IT Industry may also refer to the survey data as a guideline to suggest future developments in IT infrastructure.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0093933019 |
| Creators | 黃舒意, Huang, Joane |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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