對於每個公司來講，企業成長為首要考慮的問題，應建立在核心業務基礎上，以多角化方式成長能提高企業綜合能力，穩固財務基礎。在中短期內向非核心業務的成長可以透過利用核心能力及發揮協同效益來完成，然而進行產業多角化擴張的企業必須認識到其業務性質與風險。企業需要有業務組合的策略選擇-而不僅僅在一兩個業務下賭注。最重要的是，不要將決策建立在偶然性冒險或直覺判斷的基礎上。必須嚴格衡量分析現有業務組合和新業務機會，並且對它們實施積極主動的管理和控制。
為利於個案公司的整體性分析，首先對個案公司營運現況進行說明，繼而對個案公司的多角化策略之整體面與財務面進行探討，最後對個案公司多角化策略的選擇進行分析，以利後續結論與建議的提出。
個案公司企業多角化方式經營五大事業體：建設事業部、營建事業部、文教事業部、油品事業部、租賃事業部開枝散葉；蒸蒸日上，但公司經營，總免不了要承擔風險，每一個事業部也當然遭遇到市場與大環境的考驗，故多角化策略，不僅要考量當前外部環境的變化，還要探討內部的資源能力，才能永續發展。本研究不僅針對多角化策略進行文獻探討。並從個案公司現況、產業結構、多角化資源能力等三方向進行分析，以萃取其重要的關鍵因素，以利個案公司多角化策略的訂定與貫徹，使整個企業體營運成長之目的。 / Abstract
For an individual firm, it is primarily considered that the business steady growth should be built upon the basis of the core business, in which the strategies of the multidimensional, or diversified, development are adopted to promote the integrated business capacities and provide a solid foundation for the financial income. In a short-and medium-term, the growth of the non-core business can be achieved through the prominent competence of the mother company and the concomitance of the synergy values. However, it should be noticed that as a firm is desired to expand the business diversification, it should realize its related business nature and hidden risks. In other words, an enterprise requires a composition of varied strategies choices, i.e. not betting investment on only one or two new directions, and most importantly, the decision-making for new business opportunities is not based on an occasional venture or an intuitive judgement. Thus, it is needed to conduct an analysis reviewing the combination of current business types, in attempt to reach the aims of implementing active and effective management and control.
In order to draw on the findings of the comprehensive analysis and propose the ensuing suggestions, there are three steps to be followed. To start with, the state of operation of the case company is elucidated. Then, the overall performance and the financial report in relation to the multidimensional strategies of the case company are investigated. Finally, the options of the multidimensional strategies of the case company are analyzed.
The case company branched out into five business divisions: architecture, building and construction engineering, education, gasoline station, and land and commercial building rental, all of which were in a good shape and flourishing. Given that running a company with several divisions was inevitably taking risks, each division certainly encountered the acid test from the current market and the competitive environment. Therefore, the adoption of the multidimensional strategies should be not only taken into account of the present changes of the external circumstances, but should be also investigated with the existing internal resources, to secure the ultimate goal of business sustainable development.
In this study, the literature review to the multidimensional strategies was first examined, in which the state of operation of the case company, various industrial structures associated with the case company, and the existing internal resources of the multidimensional operations of the case company were elaborately analyzed to find out the crucial factors, which offered the case company with appropriate strategies to reach the objectives of the operational growth.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0102932406 |
| Creators | 許耀堂 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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