在國際企業管理中，進入策略是十分重要的課題，過去有許多學者探討企業學習經驗與文化距離對於進入策略的影響。但是過去的學者探討文化和企業學習經驗對於海外進入策略的影響，多採用分開討論的方式，尚未有學者探討文化對於企業學習經驗與進入策略關係的影響。本研究認為，文化的距離和企業學習的成效習習相關，文化可能會弱化企業的學習效果，並進一步的影響到企業學習經驗對於海外進入策略抉擇的影響。在此背景下，本研究將深入探討文化距離、企業學習經驗以及企業進入策略彼此之間的交互關係。
本研究以東洋新經濟報社的資料為主，並以全球合併收購及合作創業資料庫（SDC Platinum）為輔佐來探討日本企業在全球進行海外直接投資時的進入策略影響因素。實證結果符合本研究假設，也就是說，在其他假設不變的情況下，企業和目標市場之間的文化距離會反向影響企業學習經驗和企業進入模式選擇的關係。 / Entry strategy is one of the most important issues in international business management. In the past, most of the research focused on the relationships between culture distance and learning effect versus entry mode. None of paper discusses the interrelationships among the three. In this paper, I develop the hypothesis and test whether culture distance weaken the effect leaning experience has on entry mode. In this paper, the entry mode will focus on the choice between greenfield and acquisition.
I use the data from Business Networks in the Economic Development in East and Southeast Asia and SDC Platinum to conduct the research. The regression analysis result supports the hypothesis. Firms with more international experiences tend to prefer entering foreign markets by acquisition and culture distance will weaken the effect leaning experience has on entry mode.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0983510131 |
| Creators | 蔡映瑄 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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