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DTC Advertising and Medicalization: Understanding the Way the Pharmaceutical Industry Selectively "Informs" Consumers

Direct-to-Consumer advertisements allow pharmaceutical companies to advertise prescription drugs directly to consumers. Increasingly, marketing executives employed by pharmaceutical companies are shifting the focus of these advertisements from promoting the drug as a product, to promoting illness in general. Pharmaceutical companies defend this movement saying the advertisements have an educational function to "inform" consumers.

Identiferoai:union.ndltd.org:CLAREMONT/oai:http://scholarship.claremont.edu/do/oai/:scripps_theses-1273
Date01 April 2013
CreatorsGoforth, Laura F
PublisherScholarship @ Claremont
Source SetsClaremont Colleges
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceScripps Senior Theses
Rights© 2013 Laura F. Goforth

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