The product platform strategy is well known for its several positive effects. However, these effects differ under different market situations. Several product platform projects related decisions can influence these effects. This research work will show how these effects are influenced by decisions under different market situations, findings will help academics in enriching product platform theories and, it will help managers to take proper decisions to enhance the possibility of product platform project success.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:28292 |
| Date | 10 October 2014 |
| Creators | Uddin, Abul Hasnat Md Zakir |
| Contributors | Technische Universität Dresden |
| Publisher | TUDpress |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | doc-type:bookPart, info:eu-repo/semantics/bookPart, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | urn:nbn:de:bsz:14-qucosa-152171, qucosa:28270 |
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