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New Age of Sport Management Education in Europe (NASME): Research Project under the Erasmus+ Programme

This report presented national findings for Germany, which emanated from a quantitative and qualitative study conducted as part of the two-year EU-funded Erasmus + research project New Age of Sport Management Education in Europe (NASME), which has been conducted in nine different European countries. The main objective of the project was to gain insights into the requirements of the sport labour market concerning the qualifications and competencies of sport management graduates. The sport labour market is characterised by a strong heterogeneity as a result of increasing functional differentiation and a rapid growth, which is fostered by global mega-trends, such as digitalisation, commercialisation and internationalisation. As a result, higher education institutions at national and European level will be presented recommendations for curriculum development, in order to better prepare their students for the requirements of the labour market. The quantitative study has been conducted between December 2017 and April 2018. In total, 54 experts in the sport labour market in Germany participated in the survey. These experts filled leading positions in the field of sport management and included top tier managers (50 %) and other specialists with responsibilities for human resource management in their organisations. The main research questions for the quantitative study included:
• Which positions including their tasks, roles and activities exist currently and in the future in the sport labour market?
• Which competency requirements do the employers address currently and in the future to (prospective) job holders?
• How do these aspects affect recruitment processes currently and in the future?
Subsequently, 12 semi-structured interviews were conducted with sport labour market experts of the different fields. It was the objective of the qualitative study to gain a deeper understanding of the results of the previous quantitative study, in particular concerning trends, competencies, job development and recruitment.
The report derives implications for curriculum development at higher education institutions and organisations in the sport labour market in Germany and discusses these critically.:1 Introduction
2 Sport (management) in Germany
2.1 Sport structure and culture
2.1.1 Legal framework of sport
2.1.2 Main sources of funding for sport
2.1.3 Sport culture
2.2 Sport management education
2.3 Labour market in the area of sport management
3 Method and data collection
3.1 Quantitative data collection and analysis
3.2 Qualitative data collection and analysis
4 General findings and results
4.1 Results from quantitative data analysis
4.1.1 Changes in working life
4.1.2 Cooperation
4.1.3 Recruitment
4.1.4 Competencies
4.1.5 Sector analysis
4.2 Results from qualitative data analysis
4.2.1 Trends in sport management in Germany
4.2.2 Competencies
4.2.3 Job development, qualifications and recruitment
5 Conclusion, implications and outlook
5.1 Conclusion
5.2 Recommendation for the future sport management curriculum
5.3 Implementation of findings in sport management curriculum at Leipzig University
5.4 Requests to sport labour market
5.5 Limitations
5.6 Outlook
6 References
Annex

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:70841
Date15 May 2020
CreatorsWohlfart, Olivia, Adam, Sandy, Hovemann, Gregor, Kaden, Martin
ContributorsEuropean Union
PublisherUniversität Leipzig
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/submittedVersion, doc-type:workingPaper, info:eu-repo/semantics/workingPaper, doc-type:Text
Rightsinfo:eu-repo/semantics/openAccess

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