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Eine CarSharing-Zielgruppenanalyse der großen SrV-Vergleichsstädte

Due to enormous growth rates during the last couple of years CarSharing has become an interesting field of research. This Master Thesis focuses on the analysis of CarSharing users. For this purpose more than 37.000 participants of the "Große SrV-Vergleichsstädte"-Survey were taken into account. After a short literature review and some general information about the statistical methods, the thesis tries to work out some major characteristics of the typical CarSharing user. It will be shown, that a high income and a young age are of central importance. Also when analysing other variables different user quotas are observed, but can mostly be explained with different age or income levels. At the end a binary logit model is sugested to differ between users and non users, by using the previous analysed observed characteristics as input.

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa.de:bsz:14-qucosa-185088
Date09 November 2015
CreatorsHahn, Christoph
ContributorsTechnische Universität Dresden, Fakultät Wirtschaftswissenschaften, Dipl.-Verk.wirtsch. Stefanie Lösch, Prof. Dr. Ostap Okhrin
PublisherSaechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
Languagedeu
Detected LanguageEnglish
Typedoc-type:masterThesis
Formatapplication/pdf

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