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Previous issue date: 2016-03-17 / This study sought to investigate how the strategic positioning of Accounting Organizations with the implementation of the Public Digital Bookkeeping System - SPED. For this carried out a quantitative classification, descriptive and survey, in which a questionnaire was applied to obtain the data. The results showed that 83.30% of survey participants accounting organizations opted for the generic strategy of "differentiation" (PORTER, 2004), that is, they positioned themselves in order to provide services with higher quality and invest in their organizational structures, seeking to offer superior benefits those of competitors. / Este trabalho procurou investigar qual o posicionamento estrat??gico das organiza????es cont??beis com a implanta????o do Sistema P??blico de Escritura????o Digital - SPED. Para isso realizou-se uma pesquisa de classifica????o quantitativa, descritiva e de levantamento (survey), no qual foi aplicado um question??rio para a obten????o dos dados. Os resultados demonstraram que 83,30% das organiza????es cont??beis participantes da pesquisa optaram pela estrat??gia gen??rica de "Diferencia????o" (PORTER, 2004), ou seja, se posicionaram visando prestar servi??os com maior qualidade e investir nas suas estruturas organizacionais, procurando oferecer benef??cios superiores aos dos concorrentes.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:jspui/728 |
| Date | 17 March 2016 |
| Creators | GON??ALVES, Paulo Rog??rio Gomes |
| Contributors | PETERS, Marcos Reinaldo Severino, SILVA, Mauri da, PEREIRA, Anisio Candido |
| Publisher | FECAP, Mestrado em Ci??ncias Cont??beis, FECAP, Brasil, Funda????o Escola de Com??rcio ??lvares Penteado |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | http://creativecommons.org/licenses/by-nc-nd/4.0/, info:eu-repo/semantics/openAccess |
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