The success of a virtual community is in general measured as the participation of members to accomplish online tasks. Unperformed or badly performed tasks in virtual communities can result in undesirable effects to their continuity while well performed tasks can be understood as achievement of the communities'; goals. Online incentive mechanisms constitute a strategy to stimulate members to participate and perform tasks satisfactorily; however the design of incentive mechanisms is a challenge due to heterogeneity of communities'; contexts and members'; expectations. A process to design incentive mechanisms is proposed to support virtual community designers. The expected result of the process is the proposal of online incentive mechanisms that aim at improving the level of members'; participation in online tasks. The process encompasses studies from humanistic and technical areas, which guide designers to reason about the characteristics of the community as a whole, to identify and analyze the attributes of members involved in online tasks as well as their motivations to participate. In this way, the process provides both a deep foundation and a structured systematization to the design of online incentive mechanisms. Two experiments were conducted to evaluate the performance of the proposed process, reasoning about the perspectives of effectiveness, efficiency and designers'; satisfaction. The process was found to be effective and efficient because designers supported by the process were able to define incentives with higher quality and less rework. Designers who used the process were also satisfied with the design quality and gain of design expertise.
| Identifer | oai:union.ndltd.org:IBICT/oai:agregador.ibict.br.BDTD_ITA:oai:ita.br:2141 |
| Date | 13 September 2012 |
| Creators | Juliana de Melo Bezerra |
| Contributors | Celso Massaki Hirata |
| Publisher | Instituto Tecnológico de Aeronáutica |
| Source Sets | IBICT Brazilian ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do ITA, instname:Instituto Tecnológico de Aeronáutica, instacron:ITA |
| Rights | info:eu-repo/semantics/openAccess |
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