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Previous issue date: 2017-08-31 / The objective of this work was to characterize the organizational culture of a large company
of the health segment with national performance and to identify the relations that are
established with the innovation. These themes have aroused the interest of researchers, mainly
due to the relation with organizational performance linked to the competitiveness in the
market. The research used a mixed method of two-step analysis. In the first, a quantitative
research was carried out with the application of the internationally validated Organization
Culture Assessment Instrument (OCAI) by Cameron and Quinn (2011). The qualitative stage
had the application of the structured questionnaire to identify the determinants of the culture,
proposed by Martins and Terblanche (2003). The result of the first phase, with a sample of
274 subjects, characterized the predominance of the Market type culture and, in the
subsequent phase, the organizational profile of the Innovative Culture was identified with the
leaders participating in the interviews, with traits of flexibility, rewards, recognition, error
tolerance, teamwork, open communication, the organizational culture being the basis of the
innovation process. This study contributes to support the organizational strategy of
disseminating the dimensions of a pro-innovation culture. / O objetivo desse trabalho foi o de caracterizar a cultura organizacional de uma empresa de
grande porte do segmento de sa??de com atua????o nacional e identificar as rela????es que se
estabelecem com a inova????o. Esses temas v??m despertando o interesse de pesquisadores,
principalmente em raz??o da rela????o com desempenho organizacional vinculado ??
competitividade no mercado. Na pesquisa foi utilizado um m??todo misto de an??lise em duas
etapas. Na primeira, utilizou-se uma pesquisa quantitativa, com a aplica????o do question??rio de
diagn??stico cultural Organization Culture Assessment Instrument (OCAI) de Cameron e
Quinn (2011), validado internacionalmente. A etapa qualitativa contou com a aplica????o do
question??rio estruturado para identifica????o dos determinantes da cultura, proposto por Martins
e Terblanche (2003). O resultado da primeira fase com uma amostragem de 274 sujeitos,
caracterizou a predomin??ncia da cultura do tipo Mercado e, na fase subsequente, identificouse
junto ??s lideran??as participantes das entrevistas o perfil organizacional de Cultura
Inovativa, com tra??os de flexibilidade, recompensas, reconhecimentos, toler??ncia a erros,
trabalho em equipe, comunica????o aberta, estando a cultura organizacional na base do processo
de inovar. Este estudo contribui para sustentar a estrat??gia organizacional de dissemina????o
das dimens??es de uma cultura pr?? inova????o.
| Identifer | oai:union.ndltd.org:IBICT/oai:bdtd.ucb.br:tede/2311 |
| Date | 31 August 2017 |
| Creators | Garcia, S??rgio Alves |
| Contributors | Hedler, Helga Cristina |
| Publisher | Universidade Cat??lica de Bras??lia, Programa Strictu Sensu em Gest??o do Conhecimento e da Tecnologia da Informa????o, UCB, Brasil, Escola de Educa????o, Tecnologia e Comunica????o |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UCB, instname:Universidade Católica de Brasília, instacron:UCB |
| Rights | info:eu-repo/semantics/openAccess |
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