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Previous issue date: 2009-05-04 / The purpose of this thesis is, considering the environment of the Brazilian public agricultural extension crisis and the world trend to pluralization of agricultural extension systems, to study how agricultural pesticides industries plan, organize and deliver agricultural advisory services, associated to the sales of these products in Brazil. The research results showed that, in fact, these services have a strategic importance to the competitiveness of pesticides industries, which hire a significant amount of sales technicians and a diversified set of firms, through different kinds of contractual arrangements, composed of agricultural retailers, cooperatives and professionals that deliver such services to their clients, the farmers.
The Brazilian agricultural extension system became official in years 70 and is characterized for being free of taxes to farmers and decentralized at the states level, with federal support. Such system faced a crisis at the eighties that culminated with the extinction of Embrater, on 1990. During the nineties the crisis persisted, with little support from state governments to its solution. The pluralization processes of agricultural extension models have been studied by foreign literature, with support from FAO and World Bank, but have received little attention in Brazil. The researched literature suggests that there are not unique and ideal models, and that pluralization of agricultural extension systems is the best way to attend diverse publics. The input and equipment supply industries are examples of agents that direct or indirectly deliver such services, associated to the sales of their goods. In Brazil such agents assumed a detached role, for their participation on the constitution of agroindustrial systems throughout the agriculture modernization process. Notwithstanding, the private extension services delivered by such industries, as by raw material processor industries, have not been much studied. / O objetivo desta tese ?, considerando o ambiente de crise da extens?o rural p?blica brasileira e a tend?ncia mundial de pluraliza??o dos sistemas de extens?o rural, estudar como as ind?strias de defensivos agr?colas planejam, organizam e prestam seus servi?os de assist?ncia t?cnica e extens?o rural, associados ? venda desses produtos no Brasil. Os resultados da pesquisa mostraram que, de fato, tais servi?os t?m uma import?ncia estrat?gica para a competitividade das ind?strias de defensivos, e que estas contam com um significativo contingente de t?cnicos de venda e um diversificado conjunto de firmas, atrav?s de diferentes tipos de arranjos contratuais, constitu?do de revendas agropecu?rias, cooperativas e profissionais que prestam estes servi?os aos seus clientes, os produtores rurais.
O modelo de extens?o rural brasileiro tornou-se oficial nos anos 70 e caracteriza-se por ser gratuito para o produtor rural e descentralizado ao n?vel dos estados, com suporte federal. Tal modelo entrou em crise nos anos 80, que culminou com a extin??o da Embrater, em 1990. Na d?cada de 90 a crise persistiu, com pouco apoio dos governos estaduais ? sua solu??o. Os processos de pluraliza??o dos modelos de extens?o rural t?m sido estudados pela literatura estrangeira, com apoio da FAO e do Banco Mundial, mas recebido pouca aten??o no Brasil. A literatura pesquisada sugere que n?o existem modelos ?nicos ideais, e que a pluraliza??o dos sistemas de extens?o rural ? o melhor caminho para atender a p?blicos diversos. As ind?strias fornecedoras de insumos e equipamentos s?o exemplos de agentes que prestam direta ou indiretamente tais servi?os, associados ? venda de seus produtos. No Brasil tais agentes assumiram papel de destaque, pela sua participa??o na constitui??o dos sistemas agroindustriais ao longo do processo de moderniza??o agr?cola. N?o obstante, os servi?os de extens?o privados prestados por tais ind?strias, assim como por agroind?strias processadoras de mat?ria prima agropecu?ria, t?m sido pouco estudados.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/721 |
| Date | 04 May 2009 |
| Creators | Peixoto, Marcus |
| Contributors | Castro, Ana C?lia |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Desenvolvimento, Agricultura e Sociedade, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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