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Previous issue date: 2016-06-03 / Na atualidade as inova??es tecnol?gicas devem ser vistas como uma estrat?gia competitiva das organiza??es no setor da constru??o civil. A difus?o de novas tecnologias neste setor ? muito similar ao aplicado em aos demais setores industriais, por?m, no caso da constru??o civil, ainda se verifica certo grau de resist?ncia das partes envolvidas. Desde os projetistas, passando pelos administradores e chegando at? os trabalhadores, persiste uma relativa resist?ncia ? inova??o tanto no que diz respeito ?s t?cnicas construtivas quanto na introdu??o de novos materiais, pois as incertezas do sucesso os tornam receosos. Discutiremos alguns aspectos associados ? ado??o de inova??es tecnol?gicas no setor da constru??o civil como estrat?gia do Mercado imobili?rio. A problem?tica desta pesquisa concentra-se em ampliar a compreens?o do uso das inova??es tecnol?gicas na produ??o imobili?ria como um reflexo das mudan?as nos sistemas construtivos e materiais. Partindo do caso emp?rico e utilizando a base estabelecida pretende-se testar a hip?tese de que o processo de introdu??o de inova??es tecnol?gicas no mercado da constru??o segue a l?gica de valoriza??o dos empreendimentos imobili?rios privilegiando os empreendimentos de alto padr?o e localizados nos bairros mais valorizados, com a ado??o de materiais e processos construtivos mais atuais e eficientes. Pretende-se estudar ent?o a evolu??o no uso de inova??es tecnol?gicas relacionadas com os processos construtivos enquanto diferencial nas estrat?gias utilizadas pelos promotores imobili?rios no munic?pio de Natal entre 1990 e 2010. / In the present the technological innovations must be seen as a competitive strategy of the organizations in the sector of the civil construction. The diffusion of new technologies in this sector is very similar to the applied one in to too many industrial sectors, however, in case of the civil construction, still there happens certain degree of resistance of the wrapped parts. We will discuss some aspects associated to the adoption of technological innovations in the sector of the civil construction like strategy of the offer of the property Market. The problematics of this inquiry is concentrated in enlarging the understanding of the use of the technological innovations in the property production like a reflex of the changes in the constructive and material systems. Leaving from the empirical case and using the established base there is claimed to test the hypothesis of which the process of introduction of technological innovations in the market of the construction follows the logic of increase in value of the property undertakings privileging the undertakings of high standard and located in the most valued districts, with the adoption of materials and the most current and efficient constructive processes. It intends to study then the evolution in the use of technological innovations connected with the constructive processes while differential in the strategies used by the property promoters in the local authority of Natal / RN between 1990 and 2010. For so much there was taken like base the database lifted by QUEIROZ (2012), selecting a representative sample through the stratification of the elements inside the outlined universe, which turned in 83 vertical residential property undertakings investigated, distributed in four administrative regions of the local authority. Finally there is ended which property market of Natal / RN, did not use the moment of strong development in the city to grow and to develop his constructive processes to (innovate), relative of attracting consumers and even obtaining bigger profits in the property undertakings, in other words, they did not use the technological innovation as strategy in the offer of his property products
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/21510 |
| Date | 03 June 2016 |
| Creators | Siqueira Filho, Elton Cort?s Rocha |
| Contributors | 47614935420, Almeida, Maria das Vit?rias Vieira, 52402444487, Souza, Jozilene de, 51928973434, Scudelari, Ada Cristina, Queiroz, Luiz Alessandro Pinheiro da C?mara de |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA CIVIL, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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