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Previous issue date: 2017-03-31 / Em meio ?s mudan?as de paradigma ocorridas na administra??o p?blica, ao longo dos anos, o delineamento de objetivos e de a??es por parte dos ?rg?os p?blicos, considerando o ambiente interno e externo relacionado ? organiza??o, tem sido de grande valia na busca por melhorias de desempenho organizacional. Nesse contexto, a elabora??o de um planejamento estrat?gico adequado ?s caracter?sticas de uma organiza??o ? essencial. Assim, o Balanced Scorecard (BSC) surgiu como uma importante ferramenta na operacionaliza??o desse planejamento. Nesse sentido, o objetivo deste estudo foi o de propor um modelo de planejamento estrat?gico para o Campus Picu? do IFPB, atrav?s da utiliza??o do BSC. Para tanto, em um primeiro momento, foram adotadas a pesquisa bibliogr?fica e a documental e, posteriormente, a entrevista semiestruturada e o grupo focal, com o principal intuito de coletar informa??es e dados a serem analisados sobre a abordagem qualitativa, que serviriam de subs?dio para construir a matriz swot, BSC e seu mapa estrat?gico. Foi realizada tamb?m uma entrevista n?o estruturada com um dos gestores, com o objetivo de validar o modelo de BSC proposto e de encontrar os caminhos para se institucionalizar tal proposta. Por fim, foram apresentados os principais aspectos a serem considerados na implementa??o da proposta. / In the midst of paradigm shifts occurring in public administration over the years, the design of objectives and actions by public agencies, considering the internal and external environment related to the organization, has been of great value in the search for performance improvements Organizacional. In this context, an elaboration of a strategic plan appropriate to the characteristics of an organization is essential. Thus, the Balanced Scorecard (BSC) emerged as an important tool in the operationalization of this planning. In this sense, the objective of this study for the strategic planning model for the Campus Picu? of the IFPB, through the use of BSC. To do so, initially, for a bibliographical and documentary research, for a semi-structured interview and the focus group, for the main purpose of collecting information and data to be analyzed on a qualitative approach, which would serve as a subsidy to build a Matrix Swot, BSC and its strategic map. An unstructured interview was also conducted with one of the managers, with the aim of validating the proposed BSC model and finding ways to institutionalize such a proposal. Finally, the principles are fundamental and are applicable in the implementation of the proposal.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/23475 |
| Date | 31 March 2017 |
| Creators | Menezes, Cl?udio Lima de |
| Contributors | 01184936471, http://lattes.cnpq.br/0268682852336814, Almeida, Carlos Alano Soares de, 87708710430, http://lattes.cnpq.br/4505702122537041, Silva, Dalvanir Avelino da, 02569829455, http://lattes.cnpq.br/4791586964526198, Nelson, Aline Virginia Medeiros |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM GEST?O P?BLICA, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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