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Previous issue date: 2012-01-03 / In this paper, an interdisciplinary perspective of linguistic rhetoric has been proposed, predominantly pragmatic-inferential, the form has effect on the content, through discussion of politeness and cursing, using natural and digital dialogue, taken from social networking sites (Facebook, Youtube, Twitter), for illustration. Since both inferential processes, natural dialogue, politeness, swearing and social networking sites have heteromorphic elements, they are complex problems, hard to be treated in a disciplinary way and, therefore, to be argued that interdisciplinary approaches are more interesting. It was assumed, therefore, being the Metatheory of Interfaces (CAMPOS, 2004a, 2007a, 2007d), the external interfaces are between Linguistics, Cognition, Communication and Computing (with respect to the Web), while the interior is among morphology, syntax, lexicology, semantics and pragmatics. This study aimed to: i. demonstrate the importance of internal and external interfaces consistent for the study of social networks on the Internet, ii. describe politeness present in social networks via the inferential perspective (GRICE, 1991; LEVINSON, 2000; SPERBER & WILSON, 1995). iii. to illustrate the expressiveness of bad words through a pragmatic perspective of rhetoric, and iv. emphasize its value in interdisciplinary research ― for example, the link between language and emotion. Considering the importance pointed out by Pinker (2008) and others to study the "language as a window into human nature," it is argued that due to the location of common language and conscious thought to be concentrated in the neocortex, also linguistic politeness, being the result of rationalization (BROWN and LEVINSON, 1987; ESCANDELL-VIDAL, 1995), is in the same region. However, the taboo words appear in the limbic system (PINKER, 2008), thus presenting a more direct link with emotions and hence greater effectiveness in the expression of these. Given this difference and considering the principle of non-trivial connectivity (COSTA, in press), politeness and bad words were treated as a counterpoint and addressed predominantly in a perspective pragmatic-inferential, because if the semantics value is relatively the same, the pragmatic weight varies according to, for example, the intention and form. We chose to use dialogue taken from social networking sites because they have the possibility of huge corpus analysis, in which interactions are spontaneous. It has been corroborated that the rhetorical value of politeness and bad words is linked to the emotional aspect (PINKER, 2008; JAY, 2009). / Neste trabalho, foi proposta uma perspectiva interdisciplinar de ret?rica lingu?stica, predominantemente pragm?tico-inferencial, em que a forma tem efeito sobre o conte?do,1 atrav?s de discuss?o acerca de polidez e palavr?es se usando di?logos naturais e digitais, retirados de redes sociais na internet (Facebook, Youtube, Twitter), para ilustra??o. Uma vez que processos inferenciais, di?logos naturais, polidez, palavr?es e redes sociais na internet apresentam elementos heterom?rficos, eles constituem problemas complexos, dif?ceis de se tratar disciplinarmente, e, portanto, se defendeu que abordagens interdisciplinares s?o mais interessantes por permitirem uma maior explica??o ou uma explica??o mais abrangente acerca deles. Assumiu-se, pois, a Metateoria das Interfaces (CAMPOS, 2004a, 2007a, 2007d), sendo as interfaces externas s?o entre Lingu?stica, Cogni??o, Comunica??o e Computa??o2 (no que diz respeito ? Web), enquanto as internas s?o entre morfologia, sintaxe, lexicologia, sem?ntica e pragm?tica. Objetivou-se: i. demonstrar a import?ncia de interfaces internas e externas bem constru?das para o estudo das redes sociais na internet; ii. descrever implicaturas de polidez (BRONW e LEVINSON, 1987; ESCANDELL-VIDAL, 1995; JARY, 1998) presente nas redes sociais atrav?s de processos inferenciais (GRICE, 1991; LEVINSON, 2000; SPERBER e WILSON, 1995). iii. ilustrar a expressividade dos palavr?es atrav?s de uma perspectiva pragm?tica de ret?rica; e iv. enfatizar seu valor em pesquisas interdisciplinares como, por exemplo, a liga??o entre linguagem e emo??o. Considerando-se a import?ncia apontada por Pinker (2007) e outros de estudar a linguagem como uma janela para a natureza humana, argumenta-se que devido ? localiza??o da linguagem comum e do pensamento consciente ser concentrada no neoc?rtex, tamb?m a polidez lingu?stica, por ser fruto de racionaliza??o (BROWN e LEVINSON, 1987; ESCANDELL-VIDAL, 1995), encontra-se nessa mesma regi?o. Contudo, os palavr?es surgem no sistema l?mbico (PINKER, 2008), assim apresentando liga??o mais direta com emo??es e, consequentemente, maior efetividade na express?o dessas. Dada essa diferen?a e considerando-se o Princ?pio da Conectividade N?o Trivial (COSTA, no prelo), polidez e palavr?es foram tratados como contraponto e abordados, predominantemente, numa perspectiva pragm?tico-inferencial, pois se a carga sem?ntica ? relativamente a mesma, o peso pragm?tico ? vari?vel conforme, por exemplo, as inten??es e a forma. Optou-se por utilizar di?logos retirados de redes sociais na internet, porque eles apresentam a possibilidade de an?lise de um corpus gigantesco, em que as intera??es s?o espont?neas. Corroborou-se que o valor ret?rico da polidez e dos palavr?es est? ligado ao emocional (PINKER, 2008; JAY, 2009).
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/2030 |
| Date | 03 January 2012 |
| Creators | Pail, Daisy Batista |
| Contributors | Costa, Jorge Campos da |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Letras, PUCRS, BR, Faculdade de Letras |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 8447345070736321569, 500, 600, -2856882280194242995 |
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