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Previous issue date: 2012-12-21 / In an era of technological and symbolic changes, the postmodernity finds his fervor. In this, the archaic and technological development come into synergy, the time returns and, therefore, the myths are present today, telling stories and behaviors, giving rhythm to life and integrating into the everyday. In this era, the world finds itself and enchants itself again, the vertical becomes horizontal and social ties are not merely soil and blood, forming symbolic and emotionally. It is in this context that we understand the presence of Get?lio Vargas in social networks. For that, we enter the story of the former president and the communication actions developed in their governments. We seek to work references theoretical notions of myth and imaginary. We researched the development witnessed in the digital age, where the age of mass culture becomes the era of digital culture. We observe the convergence of medias and the role of technology, internet and culture in such transformation. The Internet becomes and ceases to be seen exclusively as a means, where the messages transiting from only one sender to one or more receivers. In this context, social networks become our squares. This is where the tribes meet, interact, talk, agree or disagree. That's where social ties now exist, or are strengthened. Brazilian society is in social networks and Get?lio Vargas too because, between conversations and interactions, imaginarys are shared and nourished, myths are revived, stories are told, and daily life is told and observed. It is in these squares (villages), which groups (tribes) who enjoy or repudiate the former president meet. Get?lio Vargas is characterized as the totem of these tribes, worshiped and stoned. Manning is a generous look, seeking common knowledge to understand the different perspectives on the object of our study, we analyzed these tribes, we understand their views of reality and their emotions, presented in their publications and talks / Em uma era de transforma??es tecnol?gicas e simb?licas, a p?s-modernidade encontra seu fervor. Nesta, o arcaico e o desenvolvimento tecnol?gico entra em sinergia, o tempo retorna e, assim, os mitos encontram-se presentes na atualidade, narrando hist?rias e condutas, dando ritmo ? vida e integrando-se ao cotidiano social. Nessa era, o mundo reencontra-se e reecanta-se, o vertical passa a ser horizontal e os la?os sociais deixam de ser apenas de solo e sangue, formando-se simb?lica e emocionalmente. ? nesse contexto que compreendemos a presen?a de Get?lio Vargas nas redes sociais. Para tanto, adentramos na hist?ria do ex-presidente e das a??es comunicacionais desenvolvidas em seus governos. Buscamos refer?ncias te?ricas para trabalharmos as no??es de mito e imagin?rio. Averiguamos o desenvolvimento presenciado na era digital, onde a era da cultura de massa passa a ser a era da cultura digital. Observamos a converg?ncia das m?dias e o papel da tecnologia, da internet e da cultura em tal transforma??o. A internet transforma-se e deixa de ser encarada exclusivamente como um meio, onde as mensagens apenas transitam de um emissor para um ou mais receptores. Nesse contexto, as redes sociais tornam-se nossas pra?as. ? neste local que as tribos se encontram, interagem, conversam, concordam ou divergem. ? onde os la?os sociais passam a existir, ou s?o fortalecidos. A sociedade brasileira est? nas redes sociais e Get?lio Vargas tamb?m, pois, entre conversas e intera??es, imagin?rios s?o compartilhados e nutridos, mitos s?o revividos, hist?rias s?o contadas, e o cotidiano ? falado e observado. ? nessas pra?as (aldeias), que os grupos (tribos) que apreciam ou repudiam o ex-presidente se encontram. Get?lio Vargas caracteriza-se como o totem dessas tribos, venerado e apedrejado. Equipando-se de um olhar generoso, que busca o conhecimento comum para compreender as diferentes perspectivas sobre o nosso objeto de estudo, analisamos tais tribos, compreendemos suas vis?es de realidade e suas emo??es, apresentadas em suas publica??es e conversa??es
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4521 |
| Date | 21 December 2012 |
| Creators | Jeffman, Tauana Mariana Weinberg |
| Contributors | Silva, Juremir Machado da |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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