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Previous issue date: 2017-03-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The postmodernism and the cyberculture transformed the way individuals relate too, not only among themselves, but also with the media. In this context, TV appears in a prominent position, either by digitalization or by the recent profound changes, especially regarding the program schedule. While some authors believe that the model of broadcasting is moving towards extinction, Social TV has shown that watching a program while the other still relevant, since the conversation about them on social networks. In this way, this research proposes to conduct a content analysis about the publications made on Twitter and Facebook, in Brazil and Portugal, around three episodes of Game of Thrones. With the objective to further the investigation on the concept of Social TV, we starts from the thesis that such a phenomenon amplifies the social bond, extending between the users that connect to unknown through the tastes, and the creation of a bond between vehicles, television and social networks. / A p?s-modernidade e a cibercultura transformaram a maneira como os indiv?duos se relacionam, n?o somente entre si, mas tamb?m com as m?dias. Nesse contexto, a televis?o aparece em posi??o de destaque, seja pela sua recente digitaliza??o ou pelas profundas mudan?as, principalmente no que tange a grade de programa??o. Enquanto alguns autores acreditam que o modelo de broadcasting esteja caminhando para a extin??o, a Social TV mostra que, assistir a um programa ao mesmo tempo que os demais, ainda ? relevante, visto a conversa??o sobre os mesmos nas redes sociais. Dessa forma, a presente pesquisa realiza uma an?lise de sobre as publica??es feitas, no Twitter e no Facebook, no Brasil e em Portugal, em torno de tr?s epis?dios da s?rie Game of Thrones. Tendo como objetivo aprofundar as investiga??es sobre o conceito de Social TV, parte-se da tese de que tal fen?meno amplifica o la?o social, estendendo-o entre os f?s que se ligam a desconhecidos atrav?s dos gostos, al?m da cria??o de um la?o entre os ve?culos, televis?o e redes sociais.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7400 |
| Date | 31 March 2017 |
| Creators | Vilela, Mateus Dias |
| Contributors | Costa, Cristiane Finger |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 600, 7651647212179642901, -4056021055502874573, 2075167498588264571 |
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