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Previous issue date: 2018-03-19 / Entrepreneurship has a great impact on society, creating jobs and fostering regional economic
development. In the social and cognitive psychology literature, intentions have been known as
a good predictor to a planned behavior, such as the intention to become an entrepreneur. Thus,
the Social Cognitive Theory, by Bandura (1986), has been used to expand the understanding
on human actions and/ or intentions to act which are influenced by the interaction between
cognitive and personal factors and environmental circumstances. Due to the complexity
inherent to the study of entrepreneurship and entrepreneurial intentions, other factors and
different contexts affecting the antecedents of entrepreneurial intentions are needed to be
examined. As such, the impact of entrepreneurial passion and creativity on entrepreneurial
intention, in a developing South American country, like Brazil, could be explored. Hence, this
work has aimed to analyze the relationship between creativity and entrepreneurial passion on
entrepreneurial intention, using the framework of the Social Cognitive Theory. A quantative
research method was adopted, conducted through a survey of university students at PUCRS,
from two different graduation courses and approaches: i) business management (managerial
approach) and ii) computer science (technical approach). In all, 338 valid responses were
obtained, which were analyzed through structural equation modeling technique, enabling the
validation of the theoretical model proposed and the test of five hypothesis. The results
showed both a direct and indirect positive relationship between entrepreneurial passion on
entrepreneurial intention. Regarding the creativity factor, results indicated only an indirect
effect of creativity on entrepreneurial intention, being this relationship mediated through selfefficacy.
In addition, results indicated no significant differences when examined in relation to
age, gender, type of course, entrepreneurial family background, role models, risk propensity
and family income. However, in relation to the course progress, a possible difference in the
relation between creativity and self-efficacy was observed in the model examined. This work
contributes, from a practitioner point of view, in underlining the university?s role, through
courses and workshops, in increasing the self-efficacy among graduates students, as well as
stimulating the individual passion to become an entrepreneur, in order to expand
entrepreneurial intention. From a theoretical point of view, this work supports existing
literature on the positive impact that creativity and entrepreneurial passion have on
entrepreneurial intentions, especially considering the mediator role of self-efficacy. Also, it
validates a theoretical model based on the Social Cognitive Theory in a developing South
American background, Brazil. / O empreendedorismo possui grande impacto para a sociedade, criando empregos e
propiciando o desenvolvimento econ?mico regional. Anterior ao ato de empreender, existe a
inten??o de empreender, sendo reconhecida como um relevante propulsor do comportamento
empreendedor e muito investigada a partir da perspectiva da psicologia social e cognitiva. Por
contemplar as rela??es entre o comportamento individual, o meio externo e os fatores
cognitivos e pessoais, a Teoria Social Cognitiva tem sido usada para ampliar a compreens?o
da a??o humana e/ou da inten??o de agir, sendo, por esse motivo, utilizada na investiga??o da
inten??o empreendedora. Observa-se, no entanto, que devido ? complexidade inerente ao
estudo do empreendedorismo e da inten??o de empreender, outros fatores e contextos
antecedentes ? inten??o empreendedora s?o demandados. Como exemplo, cabe destacar os
poss?veis efeitos da paix?o empreendedora e da criatividade na inten??o empreendedora, no
contexto de um pa?s sul-americano em desenvolvimento, o Brasil. Deste modo, o presente
trabalho teve como objetivo analisar a rela??o existente entre a criatividade e a paix?o
empreendedora sobre a inten??o de empreender, usando a perspectiva da Teoria Social
Cognitiva. Para tanto, foi realizado uma pesquisa quantitativa, com coleta de dados a partir de
uma survey aplicada para estudantes universit?rios da PUCRS, provenientes de duas
gradua??es de enfoques distintos, uma gerencial (Administra??o) e outra t?cnica
(Inform?tica). Foram obtidas 338 respostas v?lidas, as quais foram analisadas por meio da
t?cnica de modelagem de equa??es estruturais, sendo validado o modelo de mensura??o
proposto e efetuado o teste de cinco hip?teses. Os resultados apontaram para uma rela??o
direta e indireta da paix?o empreendedora na inten??o empreendedora dos estudantes. No
tocante ? criatividade, os resultados indicaram uma rela??o indireta, via autoefic?cia, com a
inten??o empreendedora. Cabe destacar, igualmente, que as rela??es propostas no modelo n?o
demonstraram diferen?as significativas entre a idade, o g?nero, o curso, a presen?a de pais
empreendedores, o referencial profissional, a propens?o ao risco e a renda. Por outro lado, no
quesito associado ao andamento do curso foi observado uma poss?vel diferen?a na rela??o da
criatividade com a da autoefic?cia. Esse trabalho contribui, do ponto de vista pr?tico, por
destacar a import?ncia da universidade, por meio de cursos e especializa??es, em aumentar a
autoefic?cia nos estudantes universit?rios, al?m de despertar e estimular a paix?o por
empreender, de modo a encorajar a inten??o empreendedora estudantil. Do ponto de vista
te?rico, o presente trabalho forneceu suporte ao impacto da criatividade e da paix?o
empreendedora na inten??o de empreender, em especial considerando a media??o da
autoefic?cia, validando um modelo com base na Teoria Social Cognitiva na conjuntura
brasileira.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7987 |
| Date | 19 March 2018 |
| Creators | Bignetti, Bernardo |
| Contributors | Santos, Ana Clarissa dos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Administra??o e Neg?cios, PUCRS, Brasil, Escola de Neg?cios |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 3244129067093836374, 500, 500, 500, 944455694546435801, 8024035432632778221 |
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