Master of Science / Department of Journalism and Mass Communications / Louise Benjamin / This study examines women’s interpretations of model minority stereotypes of Asian
American women in prime-time television. This stereotype depicts Asian Americans as well educated,
intelligent, competitive, hardworking and successful career women. Using focus group
discussions, this study recalls perceptions and explores potential effects of model minority
stereotypes in prime-time television among women of varied racial-ethnic backgrounds. The
study finds that both Asian/Asian American women and women from other racial-ethnic groups
confirm belief in the model minority media stereotype in prime-time television. The selfperception
and others’ perception of Asian American women as a model minority imposes stress
on Asian/Asian American women in terms of gender role, academic performance and career
achievement. Additionally, perceptions toward the model minority media stereotype among
women of varied racial-ethnic backgrounds influence intergroup relations, interracial contact and
evaluation of the model minority media image. Implications indicate that the model minority
media stereotype has both positive and negative influences on Asian/Asian American women
and other racial-ethnic groups. The study suggests that American media can increase the
frequency and diversity of Asian American women’s media representation to reduce the negative
societal influence of one-dimensional media stereotypes.
| Identifer | oai:union.ndltd.org:KSU/oai:krex.k-state.edu:2097/4172 |
| Date | January 1900 |
| Creators | Wu, Yue |
| Publisher | Kansas State University |
| Source Sets | K-State Research Exchange |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
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