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Rinkodaros strategijų formavimas ir įgyvendinimas pintų gaminių versle / Marketing strategy formation and application in wicker weaking business

Term paper of master degree contains 129 pages, 39 pictures, 2 tables, 56 references, 32 appendixes, in Lithuanian language. KEY WORDS: marketing strategy, target marketing, positioning, marketing mix, product, product mix, pricing, promotion, advertising. Purpose of the work – to analyse the impact of marketing strategies for weave trade and to formulate strategy models. Research object – Lithuanian and foreign weave companies. Research subject – marketing strategy and it's forming. Research tasks: 1. To analyse theoretical aspects of formation of marketing strategies. 3. To perform analysis of weave trade situation. 4. To analyse possible market segments and selection reasons. 5. To evaluate possible marketing strategies and to analyse that influence on every market section. 6. To form marketing strategy models. Hypothesis : 1. Operational marketing strategies are uneffective. 2. Properly formed strategies improve the results of the company. Research methods – logical comparative analysis and synthesis of scientific literature sources, methods of experts’ evaluation, observation, primary and secondary data grouping, systemizing and analyzing, hierarchy analysis, graphical representation and of monographic.

Identiferoai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060619_081058-29559
Date19 June 2006
CreatorsVenckuvienė, Raminta
ContributorsČaplikas, J., Ramanauskas, J., Žukauskas, P., Čiulevičius, J., Atkočiūnienė, V., Lithuanian University of Agriculture
PublisherLithuanian Academic Libraries Network (LABT), Lithuanian University of Agriculture
Source SetsLithuanian ETD submission system
LanguageLithuanian
Detected LanguageEnglish
TypeMaster thesis
Formatapplication/pdf
Sourcehttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060619_081058-29559
RightsUnrestricted

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