Pastaruoju metu įvairios organizacijos, norėdamos įgyti konkurencinį pranašumą, turi daug dėmesio skirti vadybos procesui, teikiamų paslaugų įvairovei ir kokybei. Kaimo turizmas yra ta sritis, kurioje labai svarbu teikti kokybiškas paslaugas norint pritraukti kuo daugiau turistų ir išlikti rinkoje, bei uždirbti pelną. Sumažėjus turistų srautui, sodybų savininkai iš kailio neriasi, kad pritrauktų daugiau turistų. Labai svarbu tai, kad konkuruojama ne tik vietinėje rinkoje, siekiant didinti savo pajamas, bet ir bandant pritraukti užsienio turistus. Kaimo turizmo verslo subjektai turi gerinti teikiamų paslaugų kokybę bei įvairovę. / Rural tourism is a new presently developing business branch and it becomes particularly popular in Lithuania. Incomes from this activity help many business people to survive. Rural tourism is a quite viable market currently where demand exceeds the supply. The subject of work is services quality of rural tourism in Lithuania. Analysis of scientific literature and legal documents related to tourism was performed in this work. Research was accomplished and services quality of rural tourism was explored while doing this work. Model of services quality improvement was established after analyzing results of accomplished research.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2010~D_20140626_195741-39336 |
| Date | 26 June 2014 |
| Creators | Tomkutė, Lina |
| Contributors | Bartkus, Edverdas Vaclovas, Vilnius University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | Unknown |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2010~D_20140626_195741-39336 |
| Rights | Unrestricted |
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