A cultural tour package is essentially a travel package that bundles tourism products and services together with themes based on the destination's culture. Winnipeg's Cultural Tour Package Research project, proposed by Winnipeg Symphony Orchestra (WSO), is a project aiming to structure a tourism package centered at Winnipeg's performing arts and cultural attractions. Through the program, we identify customers' preference for the cultural items as well as the factors related to the preference. We also provide a marketing plan suggesting the direction of starting the program based on SWOT and marketing mix analyses. The research is contributable to both the marketing and the cultural tourism literatures. Also, in practical, the research stands at a macro level to demonstrate the benefits of integrating cultural items in Winnipeg and to suggest ways for WSO to cooperate with other cultural or supporting institutions to offer the program. / October 2015
| Identifer | oai:union.ndltd.org:MANITOBA/oai:mspace.lib.umanitoba.ca:1993/30578 |
| Date | 17 June 2015 |
| Creators | Liao, Sijing |
| Contributors | Bruning, Edward (Marketing), Smith, Malcolm (Marketing) Milliken, Eveline (Social Work) Schroeder, Trudy (CEO, Winnipeg Symphony Orchestra) |
| Source Sets | University of Manitoba Canada |
| Detected Language | English |
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