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The implications of external change for marketing

John D. C. Little. / "Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979." / Bibliography: p. [19].

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/1951
Date January 1979
ContributorsLittle, John D. C.
PublisherAlfred P. Sloan School of Management, MIT
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format17, [2] p., 1031540 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; 1049-79.

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