This research uses two approaches, Kansei Engineering Modeling and Usability, to discuss how different web design elements of on-line radio influence the feelings and the usage of the web. This research also uses multidimensional method to demonstrate the relative relationship of the virtual websites built for this research, in order to understand the feelings and usage of the web sites in the unit of the whole website.
In the discussion of Kansei Engineering, ¡§clear¡¨, ¡§neat¡¨ and ¡§friendly¡¨ feelings were found in the websites with menu in the top and the left side of the webpage. As for listen-on-line icon, it is better that the icon stands outside the menu. In the perceptual map, which discusses the websites in whole, indicates the obviousness of the listen-on-line icon separate the 8 websites into two, meaning it¡¦s a good discriminant of online radio websites.
In the discussion of usability, ¡§activity and concert information¡¨ and ¡§the name of the song and the artist playing¡¨ are positive to the increment of learnability, efficiency, design quality, listening contentment, content variety and satisfaction as a whole. Independent listening window is positive to the increment of learnability and efficiency.
The perceptual map of the 8 websites of the usability study, ¡§activity and concert information¡¨ and ¡§the name of the song and the artist playing¡¨ are the most important discriminant, which can be used to increase the usability of on-line radio websites.
The findings of the research are only true under the circumstances that the assumption of linearity is being proved. Following research can try other statistical method in order to get results that are more accurate.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0119105-215141 |
| Date | 19 January 2005 |
| Creators | Wong, Kang-jung |
| Contributors | P-Y Chu, Weng-jeng Peng, Yuh-jye Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0119105-215141 |
| Rights | unrestricted, Copyright information available at source archive |
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