Based on the Information Integration Theory, the current study investigates whether students¡¦ integration model of ticket fare and total travelling time difference will change when facing different safety conditions after they join the trials held by the Kaohsiung Rapid Transit Company (KRTC). The result indicates that the students¡¦ integration model of ticket fare and total travelling time difference is the ¬Û¥[ model. By using a different model of discussion, the result of my questionnaire shows that the linear transportation behavior found by traditional Mode Choice Model can be maintained. The result of data analysis suggests that KRTC has to adopt different strategies to enhance students¡¦ willingfulness to change their vehicles for transportation. It is shown that students add the scale values of ticket fare and total travelling time difference to motivate them to change their vehicles for transportation. Therefore, if we want to enhance the willingness to change their transporting vehicles, it is more effective to provide a solution with a higher scale value. In this study, students' scale value of total travelling time difference was higher than ticket price. Hence, if KRTC wants to enhance their willingfulness to change transporting vehicles, it is a more effective strategy to devise a way to decrease total travelling time.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0609108-234804 |
| Date | 09 June 2008 |
| Creators | Huang, Yu-jiuan |
| Contributors | Chun-shien Li, Yu-shen Chiang, Ming-shen Wang, Wen-tai Lai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609108-234804 |
| Rights | not_available, Copyright information available at source archive |
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