In recent years, with the advance of liquid crystal display technology, the LCD monitors have been gradually replacing the traditional CRT monitors. From the display of desktop computers to the general home TV screen, the LCD screens become bigger and thinner. It is not only utilized in television and computers but also advertising billboards. It also helps the expansion of digital signage market.
In response to the Chi Mei group¡¦s strategy to expand LCD panel development, Chi Lin Technology, a company with 40 years of experience in traditional plastic materials processing are transferring into the electronics manufacturer. Chi Lin Technology is constantly looking for the applicable areas of LCD technology and wants to bring the growth momentum for the company. They believe that the market of the digital signage in the convenience stores is white space. In order to seize this opportunity, Chi Lin Technology starts a series of internal innovation and integrates external resources to come out with a solution of the digital signage market development. This solution integrates the four major components, including hardware, software, services, and content. In addition, it consolidates subsidiary¡¦s advertising agency, content production, and channel management capabilities.
This study is to analyze our strategy, which utilizes the existing core R&D strength to develop a complete digital signage solution. We will also research the advantages of Chi Lin Technology and the business model of advertising network operating system of digital signage.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0621110-215530 |
| Date | 21 June 2010 |
| Creators | Yeh, Chung-yu |
| Contributors | Feng Yuan Kuo, Fen Hui Lin, Yi Min Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621110-215530 |
| Rights | not_available, Copyright information available at source archive |
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