Abstract
Under the currently condition of he health care and medical financial in Taiwan, some hospitals already start the business management. The most successful case is Chang-Gung memorial Hospital. But due to the strong competition in the market, some basic clinics start to ally with their competition for more effectively using the medical resources and running. The alliance strategy gradually unify the basic medical market with their professional , fluently interflow, decreasing material , brand union, marketing and management.
In Taiwan this kind of alliance strategy is common in the western medicine and seldom Chinese medicine has done in this way. This research is basic on the alliance strategy of Chinese medicine. To escape of the survival problem, the basic Chinese medicine clinics must understand how to use their area to ally and run with their competitions.
This study is taken one Chinese medicine alliance as sample in Kaohsiung to start the research in order to understand their alliance strategy and how they run the business. The result of research can be the reference for the ones who need the alliance strategy.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0626107-222736 |
| Date | 26 June 2007 |
| Creators | Chen, Shen-Fa |
| Contributors | Ming-Chu Yu, Yu-Ping Wang, Ying-Chun Li, Bih-Shiaw Jaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626107-222736 |
| Rights | not_available, Copyright information available at source archive |
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