Abstract
Observing the DRAM market, the price of DRAM is changing dramatically. According to SIA announcement that the average price and growth ratio of DRAM compared with year 2002 at same season, it went down 50% in 1998, but bounced up 50% above at same period in 1999. For the year 2000, it was good year for semiconductor, but the DRAM price was went down till July of 2000, the DARM price up with tremendous growth to 70%. Year 2001, it was a recession year for semiconductor, the highest price 8.9 US$ of DRAM in 2000 was on the way down to the lowest 1.69US$ in the end of 2001, 81% down. Although the price of DRAM is down very fast, but it also bounce back quickly and strongly. Year 4th quarter 2002, the DRAM price growth rate higher 1 time compared with 2001.
Such kind of this industry(un-predictable) , how the DRAM maker still can survive and maintain high competitive environment and get profit ??
The research of this study are mainly through the DRAM industry structure, strategic competitiveness(Based on structure of the Porter¡¦s Five Forces Analysis, Daimand Theory and Cluster analysis) and strategic alliance to find out how the Taiwan DRAM maker can make profit and how to play a major role under the pressure from the IDM of Japan, German, USA, then propose the KSF(Key Successful Factor) and give the recommendations for Taiwan DRAM maker that will be a foundmental to build up their capability and plan their competitive stratergy.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0627104-190226 |
| Date | 27 June 2004 |
| Creators | -Chieh, Jung |
| Contributors | Cher-Min Fon, Hsien-tang Tsai, Chin-Tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627104-190226 |
| Rights | campus_withheld, Copyright information available at source archive |
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