The company A in this article is a Household Service company. The industry in Taiwan presents a perfect competition. It¡¦s very difficult to compete in this situation. The Household Service of Taiwan is an emerging industry in the past decade and there were only few studies on it. In this study, I will try to discuss Household Services of Taiwan through the marketing and competition strategies.
This study is using case study, the results are listed below:
1.The Household service industry in Taiwan mostly concentrated in three major metropolitan areas, especially in Taipei.
2.The ¡§Training¡¨ is the core competence of all the Taiwan¡¦s Household Service companies.
3.The overall company¡¦s marketing capabilities in Taiwan Household Service Companies, as opposed to the Japan¡¦s Household Service Companies is relatively insufficient.
4.The suggestion to the company is the need to take more cooperation with other industrial sectors, and the development of the new products (services).
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0702110-172808 |
| Date | 02 July 2010 |
| Creators | Chang, Chien-Yu |
| Contributors | Shyh-Jer Chen, Jin Feng Uen, Liang-Chih Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0702110-172808 |
| Rights | not_available, Copyright information available at source archive |
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