In Taiwan, the rubber industry began to bloom from the Japanese Colonial Era, and most of the rubber technologies were originated from Japan. Its evolution began from the rubber parts to the synthetic rubber manufacturing. The most of synthetic rubber manufacturers are cooperated with companies from Japan and US, the rubber industry was allowed to develop vigorously in a short period of time. In contrary to Taiwan, China could only obtain the obsolete rubber technologies and management skills from the Former USSR due to economy sanction during the Cold War period. The rubber industries lagged behind in terms of quality, production efficiency, and management. As China embraced the Socialist Planned Economy after the Communist Victory in Civil War, the marketing and sales made subject to state control and development was being dragged. After the Reform and Opening-Up, although there were a bunch of rubber manufacturers from Japan and western countries started to establish local production activities in China, the foreign investment bogged down after the Tiananman Square Protest in 1989. Only the Taiwanese manufacturers moved their steps to China against the tide with modern production technologies and management skills. The complementary development brought by Taiwan and China contributed significant improvement in quality of Chinese rubber goods and became a story on everybody¡¦s lips on the cooperation of the rubber industries between two sides of Taiwan Strait.
Rubber industries are closely related to national defense and consumer goods, which makes themselves equally import to plastic industries. However, due to the labor-intensive nature of rubber industries and the serious lack of labor force in Taiwan in 1990¡¦s, the Taiwanese rubber industries began to move their production sites to China and accelerated the inosculation of the rubber industries in Taiwan and China. As the main raw material of rubber industries, the synthetic rubber is no exceptional either. In the end of 20th Century, China has successfully become the ¡§World Factory¡¨ and the consumption and capacity of synthetic rubber became the top of the world. Then the financial crisis in 2008 turned the China¡¦s policies to concentrate the development of the domestic demand, which made China the ¡§World Market¡¨.
In recent years, the relationships between Taiwan and China have been substantially improved. The Economy Cooperation Framework Agreement (ECFA) is officially signed and taking effects, the economical activities and relationships between both sides are expected to be more liberalized than the past. The study is specially focused on the evolution of the marketing channel of the synthetic rubber between Taiwan and China, and how ECFA is going to possibly affect the synthetic rubber industries. The study will integrate the writer¡¦s points of view and the various ideas abstracted from the interviews with the several Associations and main agents/distributors in Taiwan and China in order to infer the trends of future development of rubber industries. With this study, the readers who are in the business are allowed to be more clear about the evolution of the marketing channel of the synthetic rubber industries and the trends of future development, so that the readers can take the initiatives to prepare for the future.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0714110-154753 |
| Date | 14 July 2010 |
| Creators | Chen, Cheng-teh |
| Contributors | Jun-Ying Huang, Huei-Mei Liang, Ting-Peng Liang, So-De Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714110-154753 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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