There are many researches to study the strategy and the development of Taiwan hypermarkets but it is really few to probe the value of people inside the company, especially the value of buyer¡¦s profession.
Buying team always plays the role as a locomotive in retail. No matter what the position of buying team was set or which the buying type was used in hypermarket, they do need ¡§buyer¡¨ to help running the business. Buying managers not only have the responsibility to watch sales performance, set up product range and product strategy, but also need to negotiate with vendors, concern about consumer¡¦s demand sensitively, realize competitor¡¦s actions rapidly, catch the change of Taiwan market promptly. All above present the significance of buyer. And this is the main purpose of this thesis to study and figure out buyers¡¦true value in the hypermarket.
From Zoe¡¦s story, it will demonstrate how complicated and detailed for a buyer¡¦s job, even the simple promotional prices are required to do a lot of efforts from buyers. To analyze the current status of retail market in Taiwan also helps
understanding buyer¡¦s challenges in this competitive market. Besides, to review each step of buyer¡¦s task can find out the precious value of buying experiences, also echoes Zoe¡¦s value in the story.
Furthermore, the interactions in the different departments of hypermarket repeat the importance of buying role. All ctivities of buyer make an interior connected network and buying department always is the key to start because of products. Due to the existent value has been paid on buyer¡¦s responsibilities and obligations, so buyer needs to take higher standards in their profession to prove the value because it will impact their future career development tightly.
Perhaps buyer is not an esoteric job but from many details will reveal the buyer¡¦s efforts and passion. So the true value of buyer exists in daily working performance, in high ethical demand, in attention of market trend, and all these will come out buyer¡¦s competitiveness in retail market, also the best way to show the value.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0717109-174255 |
| Date | 17 July 2009 |
| Creators | Lien, Yueh-ying |
| Contributors | Huang, Jen-Tsung, Liu, Tedy Yu-Chung, Tsai, Stephen D.H. |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717109-174255 |
| Rights | restricted, Copyright information available at source archive |
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