Taiwan¡¦s yacht manufacturing driven by overseas buyers has brought Kaohsiung so far from the local, but so close to the world, in a unique relation between the global production networks (GPN) and the local cluster. In accordance with the commodity flow in the economic geography, it formulates the embeddedness within the yacht cluster, connects to the global market, in terms of recognition of ¡§yacht culture¡¨.
The method applied in the study is one-to-one interview. The interview records are to be validated by cross-checking with the publicised written documents, and personal experience to the UK boat shows. Firstly, the specialised cluster of Kaohsiung yacht industry is analysed by members, organisations and business trends. Then, the yacht market is explained globally, such as the characteristics of the transnational corporations (TNCs), the commodity chains, and especially, the dealers/brokers, who act as key controller at the sales channel. In addition, the recognition on yacht industry invisibly dominates the aspects of manufacture and business nature, from local to global, which incubates its importance from yacht culture. Finally, the role played by the state for the past years, as supporter and destroyer, is to be evaluated accordingly.
Is yacht implied simply as a product, or a life-style? In fact, Taiwan¡¦s yacht manufacturers grouped in a specialised cluster have been benefiting from job flexibility by producing quality items with fast income. However, the business model of Kaohsiung yacht cluster is to be reshaped, due to the demand of branding and creativity, reinforcement of market access, and inevitable global flows of manpower and resources.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0718108-164438 |
| Date | 18 July 2008 |
| Creators | Chang, Pei-wen |
| Contributors | John Lu, W. C. Wang, M. R. Kao, M. S. Wong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0718108-164438 |
| Rights | unrestricted, Copyright information available at source archive |
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