After liberizing of petroleum products in domestic market, higher crude oil price in the international market since 2005, and emergencing of a well-known in high managerial performance competitor, this case study company, a state-owened enterprise entitled with the responsibility of fully supply of petroleum products needed island wide, has already been impacted seriously by those environments change.
History datum or documents analysis and case study methods were used to explore the influence of government policy to local petroleum industries and so the influence of international petroleum industry development to the petroleum industries in Taiwan. Also, the analysis of competition advantages of case company, the discussions on the competition strategies of case company, and further discussion on it's future developments influence by the stratagies were contained in the report.
The conclussion are as follows:
1. To maintain two independant refiners and two independant petrochemicals are important in Taiwan.
2. The feed back mechanism, which was designed by the government, is important to the future development of the industries in Taiwan.
3. Taxation on energy from the public is helpful to increase competition of the whole country.
4. If state-owned enterprises may wholly subject by company law, there will be a positive effects on its¡¦ performance.
5. It is of vital important to establish a fair competition environment for this case study company.
6. It is of vital important to design a market price adjusing mechanism and will be much helpful for the development of the case study company.
7. The tuning of refinning structure is positive for the case study company.
8. Transferring to be an energy company is a vision of the case study company.
9. To strengthen exploration activitites has positive effects on the profitability for the case study company.
10. Well usage of gas station as marketing network will be helpfull to the operation of the case study company.
11. Building and maintainning a good image is essential for the case study company's operation in the future.
Base on the conclusions mentioned above, this case study suggests:
1. Maintainning current two local petroleum refiners is a must at this moment.
2. The government should establish a fair competition environment and resonable market orders for petroleum industry in Taiwan.
3. Taxation on energy tax by level of consumer should be done by government, and also, the encourage measure for energy saving company should be announced.
4. A feedback mechanism must be designed by the government to help the futher development of petroleum industry.
5. The case study company should be allowed by the government to invest abroad so as to step into global market.
6. The case study company ought to have the competition promotion be carried out.
7. The case study company ought to join social responsibility to promote the image of the company.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0724107-115157 |
| Date | 24 July 2007 |
| Creators | Wang, Shing-hwa |
| Contributors | Chang-Yung Liu, Pei-How Huand, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724107-115157 |
| Rights | not_available, Copyright information available at source archive |
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