In order to meet the innovation of military affairs in recent years, no matter the military strength, troop formation or the research and development for the national army of new generation, major military maneuvers, recruitment demand of military talents, actual training situation of troops, or the handling and explanation of important news events, the Ministry of National Defense and the various armed services adopt more open ways by inviting the local and foreign media to report the events on the spot, thus letting all the people of Taiwan understand the changes of the national army through the press release, and tightening the interaction between the army and the journalists.
Nevertheless, due to the difference in organization properties, there exists an inborn opposing relationship between the national army and the media. Despite the close interaction between the two parties, the relationship is sometimes good, sometimes bad. They are always suspected of violating or disclosing the military secrets, affecting the image of the national army or flourishing the expose culture, so the relationship between both parties is always in a tense situation.
The study aims at conducting the investigation from the interaction between the troops of different organizational characteristics and the journalists of the media. By using the way of in-depth interviews, and taking the four troop members of ¡§Public Affairs Divisions¡¨ established in the southern district of the national army as well as the news reporters that are responsible for the contacts with the army during the ordinary days and the interviews with these four troops, as the targets, the study investigates the interacting relationship and models between the troops and the media, and the factors affecting the organizational characteristics of interaction between the two parties. Finally, the study gives practical suggestions for the operation of Public Affairs Division after establishment and the handling of the relationship with the media. The research results are referential to the study of military mass media.
The study acquires the following findings:
1. There is no significant difference in the interaction between the troops of different organizational characteristics and the journalists.
2. The supports of supervisors are the main factor affecting the interaction between the troops and the journalists.
3. The interacting model between the troops and the journalists inclines to be a ¡§competitive interacting model.¡¨
4. The expansion of contact area between the troops and the journalists is helpful to the establishment of a good interaction between the two parties, especially the establishment of private relationship in between, which will be advantageous to the promotion of the news work of the troops.
5. The professional functions of Public Affairs Division of the troops have not been exerted. There is a lack of training for the staff of news release system.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0730107-114219 |
| Date | 30 July 2007 |
| Creators | Sun, Chien-Ping |
| Contributors | Jih-hwa Wu, I-Heng Chen, Chin-Kang Jen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730107-114219 |
| Rights | withheld, Copyright information available at source archive |
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