An average American consumes 52 kg of Frozen food, while an European consumes 40 kg, and a Japanese consume 12 kg. Compared to these advanced nations, China¡¦s consumer behavior and power can be viewed as uncultivated and full of potential. Thus, taking in China¡¦s long culinary history and long tradition of its cuisine, if food technology can be integrated into these specialties, there will be a bright future for China¡¦s frozen food market. This report collects its data from Access Asia Limited: Frozen Food In China Market Analysis and from focusing on frozen prepared food , investigates the growth, size, selection and advantage of the frozen food market in China
The city of Shanghai is the most prosperous, goverened and educated city in China. With a well developed infrastructure and modernized malls, Shanghai provides the best environment for fostering a frozen food market. Thus, this report picks Shanghai as the main city of observation and arrives at the following conclusions ¡G
1. The Frozen Food Market in Shanghai will enjoy a promising 5% growth rate, a potential market for any new investors .
2. From observing the sales of dumplings and meat , one notices that frozen cooked food will enjoy a bigger market share because it meets the consumer¡¦s need of basic nutrition intake .
3. Sanitation and safety are two primary concerns on the consumer. Thus establishing a good brand image is vital to any company¡¦s success. Selling products through supermarket is also a crucial channel that vendors need to establish .
4. Due to the common use of microwave in the common household, microwavable frozen food not only provides variation but is also convenient for the consumer, thus raising its overall value. A majority of the consumer believe that microwavable frozen food can maintain a dish¡¦s original flavor while saving time. As this market is merely in its fledgling state, it is advised that all companies should pay attention to this market .
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0805104-170556 |
| Date | 05 August 2004 |
| Creators | Chih, Su |
| Contributors | Jason H. Huang, David Shyu, Chang-yung Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0805104-170556 |
| Rights | campus_withheld, Copyright information available at source archive |
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