Abstract
This study focuses on the existing investment environment in Vietnam, the government¡¦s new policies and challenges, in the hope of preparing for the enterprises¡¦ operation and marketing plans and mitigating the loss that might be brought by the investment. Since 1986, Vietnam has engaged in economic reform on an on-going basis and transformed its planned economy to a market economy step by step to create a fruitful investment environment. Additionally, it has also privatized the public enterprises step by step, and encouraged the incorporation of private enterprises to induce foreign investment. Therefore, given that the politics in Vietnam are stable, political risk is smaller than that in the other South East Asia countries, and the Vietnamese Government is engaging in omnibus diplomacy and has made remarkable breakthroughs, Taiwanese businessmen may consider it as an area worth investment.
Notwithstanding that the investment environment in Vietnam has improved more significantly than ever, the enterprises¡¦ operation still has to bear considerable risk. For example, though the Vietnamese Government is dedicated to reform, it is often impossible to fulfill the policies in a timely manner due to the tremendous bureaucracy., Taiwanese businessmen¡¦s investment still encounters some uncertain factors because sometimes the policies only take into consideration the interest of Vietnam unilaterally but ignore the investors¡¦ interests and rights.
To our understanding, for the time being the theories relevant to Vietnam in Taiwan are mostly analysis and comparison about the investment environment in Vietnam. Nevertheless, there are few discussions about the operation environment in Vietnam in terms of Taiwanese businessmen¡¦s experience in the investment, and there are fewer discussions in terms of Taiwanese businessmen¡¦s marketing strategies. Therefore, this study will highlight the views in the form of discussions.
In terms of the investment environment in Vietnam, this study is intended to discuss and analyze the marketing strategies, market condition, opportunities and threats, to prepare to settle the yearly major goals and marketing plans, establish the marketing strategies, execute the marketing plans, and establish the marketing control to provide the enterprises with more complete consideration and enable them to develop perpetually.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0815106-154822 |
| Date | 15 August 2006 |
| Creators | Kang, Jung-wen |
| Contributors | none, Tai-hwa Chow, Fu-yung Kuan, Tai-hwa Chow |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815106-154822 |
| Rights | unrestricted, Copyright information available at source archive |
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