In this work, an electronic gas company was chosen as a research objective to
understand how to execute the strategic planning and competition in an emerging market
such as solar cell industry. First, individual industrial analysis was carried out for both
electronic gas industry and solar cell industry, which provide the connections and
characteristics between these two industrial segments.
A project was selected as an example for detail explanation. It covers the initial
competition attitudes of individual competitors; the crisis of silane shortage during the
new industry segment emerging; how our company deals with the shortage crisis; how to
identify the penetration strategies through a series of sales tactics and to confine the
competitor advantages in order to obtain the maximum profit.
In the conclusions, the track of competition planning was reviewed and the
characteristics of gas industry were categorized for future research interests. Meanwhile,
related theories were used to compared and contrasted in order to support the business
case from the academic approach. At the end, a summary of competition review was
included to outline how the organization rigidity causing an near-miss crisis to the overall
strategic planning; why the early engagements to the emerging industrial segment is
extremely critical to the electronic gas company; how the front line sales and marketing
personnel to identify the business opportunities; also how to obtain the necessary
resources in an internal competition.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0819109-125023 |
| Date | 19 August 2009 |
| Creators | Chen, Hsien-wen |
| Contributors | Huang Jen-Tsung, Stephen D.H. Tsai, Y.C. Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0819109-125023 |
| Rights | not_available, Copyright information available at source archive |
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