Rapid economy development makes the borders between nationals more and more unclear and trends of more and more foreign specialist working in Taiwan. Undoubtedly, they should have the needs of business trip¡Bvacation and getting back hometown.. Meanwhile, Waves of island-wide learning English spread all cities and towns in Taiwan, so many English cram schools hire plenty of foreign English teachers. And this is a new¡Bundeveloped potential market.
Therefore, the thesis employed a single case study & interviews to explore how the increasing market develop and try to figure out how a small travel agent in a rich-market targeted the segmented ¡§foreign specialist¡¨ maintain his competitive advantages and summarized and concluded the key successful factors as the followings:
1. Professional schedule arrangement. Majority of foreign specialists in Taiwan have higher social status no matter they are for business or personal trips. Price is no so important for them to choose a good travel agent instead of service professions.
2. High customerized demands¡GThe schedule of foreigners often involves complex arrangement among different cities or countries. Usually, the preplanned schedules cannot meet the complicated requirement. Hence, It would greatly influence on customer satisfactions to provide the services, which meets the customers¡¦ requirements.
3. Customer¡¦s benefit orientation. Delicate services involves many aspects including professions¡Bcustomerization and so on. Besides, a customer-oriented agent should treat their customers as family to increase the re-purchasement.
4. Quick crisis responses. If a travel agent can provide quick responses when their foreign customers in trouble. Therefore, the abilities of crisis responses will be determinate when the foreigners choose a travel agent.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823105-153705 |
| Date | 23 August 2005 |
| Creators | Tang, Chao-Kuei |
| Contributors | NONE, Chang-yung Liu, Iuan-yuan Lu, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823105-153705 |
| Rights | unrestricted, Copyright information available at source archive |
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