Researth on the Value Creation Strategy
-The Case Of Ritek Group
By Li-Mei Chen
Seeking sustainable growth has always been the core value of an enterprise.However, to achieve such goal, many questions followed¡Kwhat rules to obey upon seeking sustainable growth? High growth leads to high profit for sure? Larger company scale accompanies higher profit? Such growth strategy should be managed according more to external environment or more on own core competence? How to create company value resulting from the diversification and collectivization of the company growth?
I adopt Ritek group (ëä¼w¶°¹Î) as my case study object. Purpose of my study is to find out the affection of their growth strategy to their company value, and, how this efficient growth strategy enhances sustainable competitive advantage. My study integrated the relation between company value and Resource-Based view, Enterprise Growth Strategy view and Economic Value Added (EVA) view.
Results of my empirical study:
1. Resources construction is a key in the development of company.
2. Strategy to focus on core competencies and to be effective.
3. Company valued scale expansion strategy increased their company value.
4. Fast capital outlay expansion helps no company value promotion.
5. Long-term investment amount decides future value.
6. Highly fund financing could not create company value.
7. Company¡¦s profit ability affects its future growth opportunity.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823111-181101 |
| Date | 23 August 2011 |
| Creators | Chen, Li-mei |
| Contributors | Chang-yung Liu, Jen-Jsung Huang, Shyu,So-De |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823111-181101 |
| Rights | user_define, Copyright information available at source archive |
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