This very research was conducted through in-depth interview and affiliated with secondary data gathering to discuss the motive, entry mode of wood industry companies¡¦ China investment as well as its successful management experience.
Wood industry companies in Taiwan have considerably started overseas investment owing to the market saturation that causes less and less sales. Furthermore, China¡¦s market opening policy and its great local demands both greatly contribute to more and more overseas investment. This very study has suggested wood industry companies to focus their overseas investment on locations where Taiwan based companies cluster. For those companies that aim to develop China¡¦s local market, it highly suggested Joint Venture or Strategic Alliance as entry mode since it¡¦s much easier to establish the relationship and secure the local resources.
This very study has shown five key successful factors for wood industry companies¡¦ overseas investment in China.
1.The managing director has to develop the customers by himself or herself and organize a team that is be able to work independently.
2.A managing team that could fully devote itself to China market has to be built up.
3.Core competence ¡V Specialized Knowledge and Experience is successfully diffused among the team.
4.Creative fund raising mode is applied so that sufficient capital is provided.
5.The company has to keep very good relationship with the raw log group.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824107-215114 |
| Date | 24 August 2007 |
| Creators | Chang, I-ching |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824107-215114 |
| Rights | not_available, Copyright information available at source archive |
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