Over the past decades, the development of Taiwan semiconductor industry has been based on the list of scientific and technological power. Early in this process, the required technologies, machines and equipments, most of them rely on the introduction of domestic agents. However, with changes in the industry, market size has become larger, many new agents set up new company to compete authorities of new products agency. Case company is also a trend to follow the ensuing wave of growth, and introduce many IC packaging and testing equipments to many customers throughout all of Taiwan's packaging and testing companies. On IC inspection and handler machines, case company win more than ninety percent market share.
With the entire package and testing market maturity, as well as many competitors to join, resulting in agential commission income decreased. At the national policy, the government started to encourage domestic manufacturers to develop and produce equipment to enhance industrial competitiveness. In order to meet the market demand, case company used the original equipment to be modified and carried out the development of new machine. The entire project lasted for two years, although the final outcome did not succeed, but the course of events revealed some clues. It is worth follow-up reference. In this study, a tool for organizational learning - learning history is used for the entire research and analysis. The results of this study found many key factors of R&D development on semiconductor back end automation equipment agent.
1. Agents to develop R&D are among the first to face two different types of business.
2. Agents that attach more importance to short-term interests.
3. The main work culture of agents- business-oriented.
4. The active involvement of executives.
5. The work style of agents is partial bottom-up and form small groups.
6. The rule of man's management style.
7. Emphasis on avoiding conflict and cultural harmony.
These key factors are usually associated with the company's culture and management model. In order to develop R&D, agents need to clarify these fundamental issues and a consensus. Looking forward to the results of this study can be helpful for agents of Taiwan semiconductor back end automation equipment.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0824109-090817 |
| Date | 24 August 2009 |
| Creators | Huang, Ching-Wen |
| Contributors | Hsin-Hui Lin, Feng-Yang Kuo, Jen-Her Wu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0824109-090817 |
| Rights | not_available, Copyright information available at source archive |
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