Abstract
Mobile phone is one essential communication product to most Taiwanese nowadays. As the market approaching its full capacity, service providers are now facing more competitions than ever. Some much lower profit and decreasing number of users can also be expected. Hence all the telecommunication service providers are trying to increase their revenue through providing mobile digital services to compensate the decreasing revenue from voice sector.
To be more precisely, telecommunication service providers are not solely telecomm operators after the integration with mobile data transfer. Mobile phone system is also changing from telecommunication system to a multifunctional mobile communication system.
3G (The 3rd Generation Mobile System) is the solution that meets new mobile communication requirements. The system is based in a new technology of wireless communication with a very high speed access to the Internet services. Mobility is the basic requirement of mobile networking service, the 3G system is enhancing the capability of mobile communication that allows us accessing the Internet, enjoying the multimedia entertainment, inquiring information, and doing mobile business anywhere.
3G is also giving the mobility to modern business activities. For instance, users can now accessing data, sharing interactive application software, and attending video conference through Internet and Intranet services. While users can now performing all these activities in anytime and place, the service boundaries between telecommunication, information, media, and entertainment will disappear. All these services will now be integrated, current fixed services will soon turn into mobile. We can watch video clips and receiving emails in the same time, also play on-line games with friends in any different corner around the world.
From 9.6Kbps to 2Mbps, the data transmission speed of 3G system is 40 times faster than GSM system. It may now take 2 minutes to send a multimedia message with a
photo and voice attachment, but in the future 3G system, it will be done within 5 minutes.
Nonetheless, the 3G system is not only providing high speed data transfer services, but also the convenience of accessing data. The core technology of 3G is packed Internet Protocol which allows users to get wired anytime. Emails can easily be downloaded to the mobile phone handset too. Just press one button, employees can easily get connected with their company. Service providers will charge only when the users are retrieving data from the Internet, otherwise all services are free.
The application of wireless services will be extended in the future. The needs of interaction between consumers and mobile equipment, also between one equipment and another will continue increasing. These interactions include system failure noticing, new order placing, or data transmitting. In addition to the telecommunication operators, businesses can also take good advantages of 3G to develop new applications. 3G will be a part of our life in the future.
The licenses of 3G operators have already been issued in February 2002. How firms can develop one successful business model of mobile strategy has already become the critical issue for these operators. This research is focusing on the reactions of telecommunication market after the introduction of 3G services. The research topics include exploring the technical problems of 3G system, analyzing the impact of current GPRS, i-mode, MMS, WLAN, PHS to the 3G system, also examining the attitudes of different governments in launching the 3G system in the global market. A conclusion remark will be made with the analysis of current operations of services providers and the future trend of the market.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0825103-154801 |
| Date | 25 August 2003 |
| Creators | Huang, Vincent |
| Contributors | I-heng Chen, Iuan-yuan Lu, Lee,Liang-Chien, Liu, Chang-yung |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0825103-154801 |
| Rights | not_available, Copyright information available at source archive |
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