The mostly of electronics companies, which contribute the majority of revenues in Taiwan, are mostly positioned as the OEM/OEM business model. Small or medium-sized OEM/ODM companies face much pressure from both price competition of large-sized OEM/ODM companies and variation of consumer markets. In order to take advantage of the synergy of complementary resources, small or medium-sized companies need not only to enhance theirs capabilities and build up the core competence, but also to seek the cooperative opportunities with other companies. All of these could make up for their inability and upgrade their competitiveness.
This research analyzes, under the frame of competitive situation, the possible strategies for competition or cooperation. We also discuss from the viewpoints of economics what cooperative strategies or models the small or medium-sized companies will take. This research will analyze what is the most appropriate strategy between companies with the method of ¡§Game theory¡¨ which is the popular theory in organization fields. By this theory, we will discuss the possibility of stable cooperative relationship in the strategic alliance between the small or medium-sized companies.
The conclusion of this research depicts that some companies will chase its short-term profits and go into price war in one game. But for a long-term development, some companies will consider their lasting profits and total return, and that is why mutual cooperation will appear. In this research, we solve the core problem- benefits distribution by ¡§Shapley¡¨ method of the game theory.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0830109-010451 |
| Date | 30 August 2009 |
| Creators | Lee, Hsiang-hua |
| Contributors | Liang-Chih Huang, Chi-Cheng Wu, Min-Hsin Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830109-010451 |
| Rights | not_available, Copyright information available at source archive |
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