As environmental protection issue become the most hot global issues recently, Air Conditioning Industry has to face not only its own management and marketing problems, but also the responsibilities to environmental pollution. Thus, how to deal with the external pressure, the international regimes, and internal pressure become more and more important toward Air Conditioning Industry. How could Air Conditioning Industry take balance between international regimes and its own growth and profit? In addition, it also briefly discusses how Air Conditioning Industry could use its own resource and the strategy of diversification to create different road, making a high pollution industry transform to a green industry. Thus, this study is divided into external and internal factors which make AC industry have to change by strategy of diversification, and cases studying of how Air Conditioner transform itself to fit in the external rapidly changing world. The transformation relies on the effort and cooperation of stakeholders of government, association, and enterprises. Consequently, how these stakeholders achieve the goals on development of Taiwan's heat pump market might be more and more important on Air Conditioning Industry's future.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0906112-165115 |
| Date | 06 September 2012 |
| Creators | Hung, Li-Yun |
| Contributors | Jen-Jsung Huang, Chin-Tarn Lee, Huei-mei Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0906112-165115 |
| Rights | user_define, Copyright information available at source archive |
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