Corporate entrepreneurship has different strategies as referred to by researchers. An
entrepreneurial orientation is one of these strategies. In the overall corporate
entrepreneurial process, entrepreneurial orientation is referred to as entrepreneurial
intensity. Corporate entrepreneurship is a process where organisations think differently
to overcome barriers to improve the performance of the organisation. Entrepreneurial
orientation is a process of decision making to develop new innovative products, services
or processes to intensify the organisation’s performance.
The South African banking system is supported with a well-managed regulated
framework and is favourable in the global environment. South Africa is the financial
gateway to the rest of Africa and the environment is highly competitive. During the last
twenty years the banking industry went through exciting changes and turmoil when
refering to the financial of 2008 crisis. Retail banks need to think differently and small
competitors are more prominent than ever before. The lower end of the market created
fierce competition between the retail banks in South Africa.
The reason for this study is to focus on entrepreneurial orientations from a customer’s
perspective. Customer perspective is critical for the survival of an organisation and
banks are no different. Based on the literature, entrepreneurial orientation is the level of
intensity of corporate entrepreneurship visible in the organisation.
The results obtained in the empirical study enabled recommendations that can provide
retail banks with useful information from a customer’s perspective that can assist retail
banks in general. Recommendations found in the study include; retail banks need to
reinvest in their own systems to mine useful information to assist customers, be more
open to autonomy approaches and redesign job descriptions, re-look calculated risk
areas that will have no influence on credit processes, regulate innovations better and
involve the customer and be more unique to create a better customer experience. / MBA (Master of Business Administration), North-West University, Potchefstroom Campus, 2015
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/14138 |
| Date | January 2015 |
| Creators | Basson, Jacobus Abraham Christoffel |
| Source Sets | North-West University |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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