The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product the moderating role of consumers' regulatory foci and types of product attribute /

Description

Thesis (Ph. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.

Links & Downloads

1. http://www.lib.utexas.edu/etd/d/2008/cic32413/cic32413.pdf#page=3

Tags

Advertising. Consumer behavior.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/261340382
Date	January 1900
Creators	Ci, Cunhyeong,
Publisher	[Austin, Tex. : University of Texas Libraries,
Source Sets	OCLC
Language	English
Detected Language	English