Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /

Description

Thesis (Ph. D.)--University of North Texas, May, 2008. / Title from title page display. Includes bibliographical references.

Links & Downloads

1. http://digital.library.unt.edu/permalink/meta-dc-6065

Tags

Electronic commerce. Marketing channels.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/265036087
Date	January 2008
Creators	Pentina, Iryna. Hasty, Ronald W.,
Publisher	[Denton, Tex.] : University of North Texas,
Source Sets	OCLC
Language	English
Detected Language	English
Source	connect to online resource.